Posted by Zobrio on August 5, 2014
If you haven’t noticed the new logo in the upper left corner, I’m excited to share some big news! We’ve changed the name of our company from WTI Systems to Zobrio. We made the decision to change our brand because we believe that it is important for us to more accurately reflect the full range of products, services, and support that we provide. Why now? Well, we take great pride in being a full solution provider, and over the past 30 years we’ve continued to add solutions that include everything from Cash Management software to Managed Services. Linking all of our offerings under a single name better reflects this connection.
Why name it Zobrio? The Italian term “brio” translates to vigor, energy and verve – and for nearly three decades, we’ve helped our clients better assess their financial health, maintain safe, secure and stable network environments, and provided solutions that allowed them to make sound business decisions. It allows our clients to efficiently use their time and resources to pursue their overall goals with more, well, “brio.”
In the end, only the name has changed. Zobrio has exactly the same ownership, board members, executive staff, sales and support team that you’ve always depended on, so you won’t notice a difference in terms of our level of responsiveness and expertise. What you will notice is that we’ve updated our web site (Zobrio.com) so that visitors can better understand the full scope of what we do. We’ll be launching it in the coming weeks so please do come back to see what we’ve done with the place.
When Zobrio was founded three decades ago, it was our intention to build a company that was committed to providing the best-in-class products and support that we felt our industry was sorely missing. This sensibility has been critical in forming deeply rooted relationships with all of our customers throughout the United States. We look forward to many more years of partnership in supporting businesses and institutions with the transparency that stakeholders have come to expect. That is why we’re in business, and it’s why we’re passionate about what we do.
We invite you to take some time to visit our new web site to learn more about the new Zobrio. Please feel free to call or email me directly if you have any questions.
John Varadian, CPA